Strategy when it matters
Execution where it counts
Helping companies turn strategy into revenue
Market entry, growth, and execution
Strategic Clarity.
Experienced Execution.
We work with founders, leadership teams, and investors to turn strategy into execution and revenue.
We operate where strategy meets execution. That means entering new markets, sharpening commercial direction, and building the systems required to scale.
Our approach is hands-on and operator-led. Clear priorities, fast decision-making, and real execution. I’m often brought in when teams need to move from planning to momentum.
Based in Issaquah, WA. Working across the U.S. and Europe.
WHAT WE DO
Market entry & expansion
Entering new markets with clarity and execution. From strategy to on-the-ground rollout, I help companies navigate complexity, local dynamics, and early-stage growth.
Revenue & Execution
Turning strategy into measurable revenue. Aligning teams, systems, and priorities so growth is not just planned, but delivered and repeatable.
Strategic Advisory
Senior-level support on direction, prioritization, and execution decisions. Brought in when clarity, speed, and experience are required.
Regulated
Markets
Complex, compliance-heavy environments requiring disciplined execution and operational clarity.
Technology & SaaS
Revenue operations, go-to-market execution, and building scalable commercial systems.
Consumer &
CPG
Founder-led and growth-stage brands across supplements, hemp-derived products, and lifestyle consumer goods.
International Expansion
Cross-border manufacturing, sourcing, and market entry across the U.S., Europe, and Southeast Asia.
WHERE WE CREATE IMPACT
We operate across industries, business models, and regulatory environments.
While each market is different, the approach remains the same:
clarity, structure, and execution that drives real growth.
cURRENT WORK
We work closely with a select number of companies across international markets, supporting growth, execution, and expansion.
GreenBills
GreenBills is a rapidly growing healthcare technology company transforming how medical practices manage billing and revenue operations. We work alongside the leadership team to develop and execute the commercial strategy, systems, and partnerships required to scale the business nationally.
From go-to-market planning and enterprise sales to revenue operations and market expansion, our focus is building a repeatable commercial engine that drives sustainable growth.
Buckys (Thailand)
Buckys is a hospitality-driven franchise concept based in Pattaya, Thailand, bringing together restaurants, lounges, entertainment, and premium retail under a unified consumer brand.
We partner with the business to support commercial growth, multi-location expansion, brand development, and operational strategy as the concept continues to scale.
Our work spans market strategy, partnership development, customer experience, operational execution, and international business development across Southeast Asia.
LumaG
LumaG is an advanced LED lighting company developing next-generation cultivation technology for controlled environment agriculture. We partner with the company to build the commercial foundation required for growth, investment readiness, and long-term enterprise value.
Our work spans commercial strategy, go-to-market execution, partnership development, product-market validation, and strategic positioning as the business advances toward commercialization and potential exit opportunities.
AdvenTrue / LIFT / ModHerb
AdvenTrue, LIFT, and ModHerb are founder-led consumer brands operating across wellness, supplements, hemp-derived products, and direct-to-consumer commerce.
We support the portfolio through commercial strategy, digital infrastructure, customer acquisition, lifecycle marketing, and revenue optimization designed to create scalable, repeatable growth.
Our work includes go-to-market strategy, eCommerce optimization, analytics, merchandising, performance marketing, and operational execution across multiple brands and product categories.
STRATEGY • GO-TO-MARKET • GROWTH • EXECUTION • ADVISORY •